~ Deborah M. ~ 2 Comments

YOU CAN BUY LIKES, BUT NOT HEARTS. Hello friends, in today's post, I'll be sharing about the legal and ethical issues digital marketers face. According to a report by the Nato Stratcom Centre of Excellence, the social media black market refers to unofficial channels that provide users with the opportunity to buy likes, shares, comments, … Continue reading

~ Deborah M. ~ 6 Comments

MARKETING FAILURES of 2018 How's everyone doing this Monday night? This week's topic is going to be similar to the week on Viral Marketing. But this time, I'm going to be doing something different. I'll be showing one you some of the biggest marketing failures of 2018. Before getting into all that, let's talk about … Continue reading

~ Deborah M. ~ 8 Comments

SEO, SEM or just S-TREMELY CONFUSING? Hey friends, in this week's post, I'll be sharing about a more technical topic - Search Engine Optimisation and Search Engine Marketing. More often than not, I find myself confused and unsure about what these terms are and what they all mean. So, I'm going to do all the … Continue reading

~ Deborah M. ~ 8 Comments

MOBILE marketing: are you doing it right? If I asked you what does your phone mean to you, what would you say? To many people, their phone is more than just a phone. It's their life - they eat with it, shower with it, sit on the toilet with it, they always have it with … Continue reading

~ Deborah M. ~ 6 Comments

The Best Marketing Campaign of All Time? Hey guys, how's everyone doing? Today's post is going to be about viral marketing and I'm excited to share with you one of the best, and personally, my favorite marketing campaign! How many of you know who Isaiah Mustafa is? An American actor and former football athlete, he … Continue reading

~ Deborah M. ~ 2 Comments

GoFundMe: The New Donation Drive Hello friends, in today's post, I'll be sharing about digital business models and I'll be relating it to the context of GoFundMe. To ease into the topic, let's talk about the various types of e-business models. In a document written by Professor Michael Rappa, he introduced 9 basic categories of … Continue reading

~ Deborah M. ~ 6 Comments

Social Media Marketing The term "social media" is a word many business professionals and individuals throw around these days. By definition, social media are basically websites and technologies that allow people to freely share and communicate on the Internet via computer or mobile phones. Photo by Lisa Fotios on Pexels.comPhoto by Kaboompics .com on Pexels.com … Continue reading